The challenge encourages children aged 5 to 11 to take inspiration from Wallace & Gromit’s inventions, engaging them in product design and highlighting the importance of protecting their intellectual property. The prize-winning invention will star in a new Wallace & Gromit digital research project in 2020, and they’ll also win an Aardman model making workshop for their school.

Tiny Rebel Games to help develop new Wallace & Gromit experience following £4m funding

Susan Cummings, founder of Tiny Rebel Games and member of the consortium said: “We feel the future of immersive experiences lies in being able to weave a story together using a variety of media and experiences.

"At the core will be an engaging narrative, created in partnership with the incredibly creative team at Aardman, which will appeal to Wallace & Gromit fans of all ages.

"Around this core, we will use both cutting edge and traditional techniques to enable storytelling and allow people to engage with an evolving narrative. These may include immersive technologies such as augmented reality, mixed reality and haptics as well as live theatrical production, websites, social media channels and even comic books and audio adventures.”

UK government awards £12m funding for innovation projects based on homegrown IP

"Success stories like award-winning Wallace and Gromit, and BAFTA-winning Peaky Blinders are part of the reason why our creative industries are truly world-leading - attracting audiences both here in the UK and internationally and helping create a sector already worth some £100 billion to our economy," said UK business secretary Greg Clark.

British success stories Wallace & Gromit to feature in next generation entertainment experiences

Award winning Aardman, the brains behind Wallace & Gromit, are part of a consortia with developers Tiny Rebel Games, digital specialists Potato, creative agency Sugar Creative and the University of South Wales. Together, they will build on successes of Academy Award-winning films including The Wrong Trousers and A Close Shave by taking the characters into the future of storytelling.

The consortia will be benefiting from £4 million investment to develop new immersive storytelling experience based on their famous creations which will put fans right at the heart of the action, enabling people to join adventures with Wallace & Gromit, looking in any direction, and see and feel part of the action.

UK Studios Team with Aardman for ‘Wallace & Gromit’ AR

“It’s fantastic that we complete our line-up of audience facing demonstrators with this hugely ambitious collaboration between Tiny Rebel Games, Potato, Sugar Creative, University of South Wales and the creators of Wallace and Gromit. Their aim to revolutionize augmented reality gaming along with the advances in AI, haptics, audience interaction and film production technologies from our other competition winners means the public will be able to try out some truly groundbreaking experiences over the next 18 months,” commented UKRI Challenge Director for Audience of the Future, Prof. Andrew Chitty.

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Tiny Rebel Games was founded by Susan and Lee Cummings. Their Doctor Who Infinity game was named UK Game of Show at the Games Development Conference in San Francisco last year. They were recently awarded a major UK grant for augmented-reality storytelling which resulted in the expansion of their studio.

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